Heineken is a leading global brewer and one of the world’s most recognized and valuable brands. With a rich history dating back to 1864, Heineken is known for its uncompromising commitment to quality, innovation.
The brand’s distinctive green bottle and iconic red star are synonymous with exceptional beer enjoyed by millions of people worldwide. The flagship brand, Heineken, is the world’s most valuable beer brand, a global icon that embodies the values and standards we commit to with all our other great beers and ciders.
People around the world love Heineken because they know that no matter where they are when they open a bottle, they’re going to enjoy the same crisp, consistent quality that beer lovers have been enjoying for over a century. Almost anywhere you set foot in the world, you’ll find people reaching for the original Heineken they know and love: cold, crisp high-quality Heineken, housed in that iconic green bottle with the red star and the smiling ‘e’.