Antigua Sailing Week, the premier sailing event in the Caribbean, is thrilled to announce Heineken as the Official Beer of the 2024, 2025, & 2026 editions. This exciting partnership brings together two iconic brands synonymous with quality, celebration, and a passion for the extraordinary.
Antigua Sailing Week which takes place April 27 through May 3 and known for its thrilling races and post-race social scene, is set to reach new heights with this new partnership that works seamlessly with both brands’ dedication to fostering memorable experiences.
From April 27 – May 3 racing will take place around the southern / western coast of Antigua
As the official beer, Heineken will provide an unparalleled experience for sailors, spectators and enthusiasts alike while enhancing the event’s vibrant atmosphere. The globally recognised premium malt lager, will bring their unique flavour and panache to Antigua Sailing Week. As part of the sponsorship, Heineken will feature prominently across the weeks various activities including daily prizegivings at the Antigua Yacht Club, Heineken Experience, Chase the Race, Reggae in the Park, the Lay Day beach party and all of the area bars & restaurants – ensuring that participants and spectators alike have ample opportunities to enjoy the exceptional taste of Heineken while experiencing barefoot island vibes.
Team members of Anjo Wholesale and Antigua Sailing Week at the Antigua Yacht Club Marina
Robert Hall Brand Manager of Anjo Wholesale, noted that “People around the world love Heineken because they know that no matter where they are when they open a bottle of Pure Malt Lager, they’re going to enjoy the same crisp, consistent quality that beer lovers have been enjoying for over a century.” He continued to say “Heineken is excited to be a part of Antigua Sailing Week, an event that perfectly mirrors our brand’s spirit of adventure, excellence and celebration. As the official beer sponsor, we look forward to enhancing the overall experience for everyone involved, raising a toast to the thrilling competition, and creating lasting memories.”
Germaine Serieux Commercial & Marketing Manager expressed his gratitude and appreciation to the Antigua Sailing Week team for extending this opportunity to Anjo Wholesale. “It has been a great privilege thus far to lead the Sales & Marketing Team during this period of transformation and growth, and being given the opportunity to be a part of such a highly anticipated event has definitely made it all worthwhile. We plan to open Antigua Sailing Week with the third instalment of Heineken Experience which was hosted in the heart of English Harbour and will continue in 2024.”
Lay Day beach fun – scheduled for May 1 at Pigeon Point Beach.
“We are delighted to designate Heineken as the official beer of Antigua Sailing Week,” said Rana-Jamila Lewis, Event Manager at Antigua Sailing Week. “Their international recognition, commitment to quality, tradition and fun aligns perfectly with the values of our event. Plus the confidence in our event exemplified by this multi-year commitment, will elevate the overall experience for participants and spectators, making the 55th Antigua Sailing Week 2024 an unforgettable celebration.”
Antigua Sailing Week runs from April 28 – May 3 and is preceded by the Antigua Foiling Championship on April 25, and the Peters & May Round Antigua Race on April 27. For more information visit www.sailingweek.com.
