Antigua Sailing Week (ASW) will turn up the rhythm on April 25th, with the launch of Riddim & Tides, a vibrant daytime celebration at stunning Ffryes Beach on the west coast of the island. Inspired by the Caribbean’s growing culture of on-the-water lifestyle events, Riddim & Tides blends sailing, music, beach vibes, and island tastes into one unforgettable afternoon for the ASW fleet to enjoy on day three of their four-day island circumnavigation
Set against turquoise waters and powder-white sands, the beachside party will feature live entertainment, DJ-driven riddims, local food vendors, interactive beach games, and refreshing drinks for a festive, authentically Antiguan experience from noon to early evening. The event is proudly sponsored by Heineken Beer and Yamaha, Outdoor World, whose support will surely elevate Riddim & Tides into an annual Antigua Sailing Week signature moment where world-class sailing meets Caribbean culture, rhythm, and community.
Ffryes Beach will come alive to the beat of Riddim & Tides ©ABTA
“Riddim & Tides is a natural extension of what Heineken represents, bringing people together through shared moments, music, and a strong sense of that Caribbean feeling,” notes Germaine Serieux, Commercial & Marketing Manager, Anjo Wholesale Official Heineken partner. “Antigua Sailing Week already embodies excellence on these majestic waters, and this activation allows us to merge that energy with culture, community, and responsible enjoyment in a distinctly Antiguan way. Seeing boats from across the region rafted together is a powerful visual of unity proof that when people come together, the experience becomes something special.”
The event also extends a warm invitation to the powerboat community and party boats, which are encouraged to anchor off Ffryes Beach to enjoy the live entertainment unfolding onshore. With music carrying across the bay and boats lining the coast, Riddim & Tides promises a true sea-meets-shore celebration.
“This celebration will be a day to honor the lifestyle that Yamaha products unlock: daytime adventures, shared experiences on the sea, and unforgettable memories made with salt on your skin and wind in your face,” commented Stephen Shoul, Group Project Manager at Automotive Art. “In partnership with Antigua Sailing Week and Heineken, we’re creating a day that feels real, authentic, energetic, and driven by the ocean.”
Riddim & Tides takes place on Saturday, April 25, and welcomes Antigua Sailing Week event participants, spectators, and the general public. Standby for additional details on programming, access, and on-water coordination to be announced soon. Contact info@sailingweek.com for more information and to learn about volunteer opportunities.